Brand: GANNI x Juicy Couture

Season: Spring/Summer 2022

Buy: Online at GANNI's website and Juicy Couture's website

Release: March 30

Editor's Notes: GANNI is the latest brand to succumb to the Y2K-ification of fashion, and to that I say: "that's hot!"

The Scandi label, beloved by Instagram's style set, teamed up with Juicy Couture on a range of rhinestoned tracksuits and graphic tees serving full early 2000s fantasy.

Marrying Juicy's maximalist aesthetic with GANNI's clean, simple approach might seem like an impossible task, but the two managed to settle their differences with style.

In addition to several iterations of the velour tracksuit (a Juicy staple), the duo crafted a series of co-branded mesh separates, blinged out caps, and collegiate-style sweatshirts. Staying true to GANNI's eco-aware ethos, the collection is made using a mix of organic cotton, pre-consumer recycled cotton, and recycled polyester.

Personality is core to GANNI — in fact, the brand's success has birthed the term "GANNI Girl," a moniker that brings to mind a specific brand of effortless, downtown cool.

Similarly, much of Juicy's appeal rides on the confident, devil-may-care attitude of some of its biggest celebrity proponents (Paris Hilton, Britney Spears, etc.).

With the collaboration, the GANNI Girl and the Juicy Girl morph into one, creating a superhuman of an influencer.

Sounds – and looks — like a recipe for success.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.